Hi, I’m Lily Schoner — social media consultant, UGC creator, fashion lover, and all-around fan of discovering new ways to tell a story. My creative journey started over 15 years ago, when I picked up a camera and spent my free time snapping photos of just about everything—from friends and sunsets to my (very patient) cats. Little did I know, this early obsession with capturing the world in images would someday fuel my passion for social media.

I’m originally from Vienna, Austria, and although I love exploring other places (I’ve also lived in Hungary, the U.S., and the UK), I’m still drawn back to Vienna’s unique blend of history, culture, and creativity. I went on to study Economics and Politics, which taught me how systems operate—be it a global economy or an online platform’s algorithm. I still love reading and discussing current affairs, and I find that same curiosity incredibly handy when strategizing social media for businesses.

Fast-forward to today: I’ve built a community of 15,000 followers while juggling a full-time job, constantly experimenting with what resonates (and what doesn’t). In my posts I am channeling my passion for style into engaging visuals that capture both trend-driven and personal aesthetics. This blend of creativity, analytics, and a love of fashion helps me produce and consult on content that truly stands out.

When I’m not crafting social media strategies or editing Reels, you can find me:

• Sipping matcha and reading about the latest economic or political developments—ready to debate.
• Trying on new looks to share with my fashion followers, while my cats look on with mild disinterest.
• Scouting fresh content ideas, whether it’s brainstorming brand collaborations or capturing the perfect golden-hour shot.

At the end of the day, I believe in storytelling — turning everyday moments into meaningful connections. If that sounds like something you’d love to do too, let’s chat!